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About Us


Mary Frances

Social Emotional Learning Certified, Youth Mental Health First Aid Trained, Adverse Childhood Experience Trainers, and Botvin Life Skills Trained

Mary Frances is an avid community supporter, adult cheerleader, experienced coach & leader. Part of her joy as a mentor is not just being the one who leads but also having the ability to raise others to live into their leadership potential. She has a B.S. in Exercise and Wellness from Arizona State University and an MBA in the school of hard knocks. She started her entrepreneurship journey as a certified Crossfit L2 coach and gym owner, where she worked with hundreds of kids, teens, and adults.


She is an H-O-T leader: Humble, Open, and Transparent, sharing about her tumultuous past dealing with family trauma, CPS, and a broken home, all of which have led to a strong desire to break the mold and assist others in doing the same.


Social Emotional Learning Certified, Youth Mental Health First Aid Trained, Adverse Childhood Experience Trainers, and Botvin Life Skills Trained

Jill is a serial optimist with a bubbly personality and animated expressions. She is a wife, mother of two boys, and seeks fun in everything she does! She is an experienced coach & former leader at lululemon, where she spent nearly a decade building her passions and career. Her superpower lies within connecting & building trust quickly with others to help people find their greatness.


Jill holds a B.A. in Interdisciplinary Studies (Communication) and (Mass Communication) from Arizona State University. She received a certificate in Mindfulness Leadership from ASU in 2018 and is Yoga Alliance 200-hour certified.



Jill Petersen


Our Certifications

  • Social Emotional Learning Certified, referred to in schools as SEL which is a well-designed program that provides educators and facilitators with a systematic classroom-based model promoting the development of a student’s social and emotional competence. The coursework is based on the National Health Education Standards and the CASEL Social Emotional Competencies which you can learn more about here.

  • Youth Mental Health First Aid Trained which means we are trained to identify, understand and respond to signs and symptoms of addiction and mental illness; things ranging from anxiety and depression to more serious illnesses that need to be referred out to doctors that can diagnose and prescribe.

  • Adverse Childhood Experience Trainers meaning that we are trained to better understand children's behaviors, develop appropriate care plans and interventions in order to help prevent risky youth behavior associated with what they've experienced in their lives. This also means we are trained to facilitate A.C.E trainings for other educators, health care providers and professionals. You can learn more about A.C.E.s here.

  • Botvin Life Skills Trained which is a 40 year, evidence based curriculum administered in schools across 40 different countries throughout the world. At its core, it is a comprehensive prevention program that focuses on targeting the social and psychological factors that initiate risky behaviors rather than simply educating kids on the dangers of things like drug and alcohol use. You can learn more about the Botvin curriculum here.

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