Girls Mentorship Trend Report - What are GRWM & Why are they so popular?

GRWM videos are all the rage right now but what are they? They are vlog style videos where the creator is sharing a story about something that happened or is happening in their life. It’s inviting, it’s humanizing & it feels less filtered & polished which makes your teens + tweens feel like they are getting to know their favorite creators on a different level.

Why it matters: You might notice your teens & tweens either engaging more with this content online or filming their own GRWM, encourage their creativity by asking how you can support them in it.