Introducing
[Course Name]
[course subhead that ties it to the most desirable outcome]
The body copy should immediately seek to diffuse friction by explaining WHY you’re the right person to teach it (credibility builders, results, cases, etc.).
It should also highlight your USP -- and emphasize why that USP is what they need to achieve the outcome they want even if they’ve been disillusioned before.
[COURSE NAME] is the ONLY program of its kind that…
1. Mirror back to Belief 1
2. Mirror back to Belief 2
3. Mirror back to Belief 3
4. Mirror back to Belief 4
5. Mirror back to Belief 5
So if you’re ready to finally do X while avoiding Y
Here's how we'll help you get here:
Module 1
[Module Title (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
- Bullet 2
- Bullet 3
- Bullet 4
Module 2
[Module Title (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
- Bullet 2
- Bullet 3
- Bullet 4
Module 3
[Module Title (should be results or action-driven or state the big outcome/promise of that module)]
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
- Bullet 2
- Bullet 3
- Bullet 4
[The Name of Your Guarantee Goes Here]
Demonstrate unshakeable confidence in your product
State the guarantee length
State the specific actions they’ll be taking during that time to produce the outcome
State the specific emotional and tangible benefits they should see in that timeframe
If that condition isn’t met - state the EXACT process for getting a refund
Here’s what you’re getting when you enroll today:
[Title of Course] - X$ Value
- Bonus 1 - X$ Value
- Bonus 2 - X$ Value
- Bonus 3 - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
But when you enroll today, you’ll get access to everything for just:
OR
Frequently Asked Questions
Ver. 1 Questions our top students asked before enrolling in (course name)
Ver. 2 What people asked before signing up for (course name)
Ver. 3 What our most successful students asked before joining (course name)
Take their biggest objection - and transform it into their biggest opportunity
Take a major fear or objection and use it to point to a SPECIFIC and UNIQUE aspect of your product.
Bust a major industry-wide myth (or one of the beliefs you re-engineered earlier) that in turn, empowers them to take action.
Position against competitors or alternatives, and get BUY-IN on your unique way of doing things
Take an objection and springboard into your fuller USP
Offer related 1: About the bonuses, drip schedule, access, etc.
Offer related 2: About the guarantee/return policy (answer with your golden guarantee)
Transition to Offer Box: Can you remind me of everything Iām getting when I sign up today?
Here’s what you’re getting when you enroll today:
[Title of Course] - X$ Value
- Bonus 1 - X$ Value
- Bonus 2 - X$ Value
- Bonus 3 - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
But when you enroll today, you’ll get access to everything for just:
OR
Ver. 1 - How to know if you’re ready to achieve X outcome in [course name]
Ver. 2 - [course name] is PERFECT for you if…
Ver. 3 - You’re Ready to Achieve X Outcome If
Ver. 4 -- X# Ways to Know You’re Ready to Achieve Y Outcome
- The person who’s just getting started and wants to do it right
- The person already struggling who wants to fix it once and for all
- Something that exclusively empowers them to use your product or service
General desirable trait or characteristic. Ie. willing to put in the work - Specific actions that back it up - ie. Already investing 4 hrs/week actively trying to (achieve X)]
- Has a big fear or concern that your USP addresses
Aware of and excited about the big outcome] - Aware and excited of the quickest, most valuable win (as listed in GG)
- Ready to take the actions needed to generate it as listed in GG]
[Criteria Close: ie. If you said “yes” to at least 6 of the above, I can’t wait to meet you inside (course name)]
Here’s what you’re getting when you enroll today:
[Title of Course] - X$ Value
- Bonus 1 - X$ Value
- Bonus 2 - X$ Value
- Bonus 3 - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
But when you enroll today, you’ll get access to everything for just:
OR
